Partnering with The Jerde Partnership, we helped define the visual identity for Universal CityWalk Hollywood—one of the first retail, dining, and entertainment districts of its kind. Our goal was to create a bold, immersive experience that felt distinctly Los Angeles. Drawing from the city’s industrial past, signage traditions, and street culture, we layered the environment with graphic and architectural elements that suggested a patina of history. The result is an eclectic, cinematic streetscape that feels authentic, energized, and entirely unique.

• Branding

• Placemaking

• Architectural Color Palettes

• Iconic Animated Neon Signage

Principal: Bob Bangham

Design Director: Rowena Macaraeg

Architect: The Jerde Partnership