Client: Wasserman / Northern Trust

Agency: WAG Management

Services:

• Branding

• Signage

• Wayfinding

• Hospitality Zones

• Sponsor Integration

Project Description

Ripbang was commissioned by Wasserman and Northern Trust to develop an integrated brand experience for the Northern Trust Open at Riviera Country Club. The design strategy focused on creating a sponsor presence that felt like a natural part of the tournament while establishing a level of permanence and hospitality rarely associated with temporary sporting events.

A comprehensive system of environmental graphics, wayfinding, hospitality environments, and sponsor integration unified arrival experiences, premium hospitality venues, spectator areas, and guest amenities into a cohesive visual identity. Rather than relying on temporary banners and event graphics, the design employed architectural forms, refined materials, and carefully integrated branding to create an atmosphere more reminiscent of a luxury resort than a week-long tournament.

The result elevated the guest experience while reinforcing the Northern Trust brand in a way that respected the character and tradition of Riviera Country Club. By replacing the temporary aesthetic common to many sporting events with an environment rooted in hospitality, the project demonstrated how thoughtful design can transform a sponsored event into a memorable destination experience.