PBS KIDS BACKYARD
St. Louis, Pittsburgh, Cincinnati
Working with PBS and The Mills Corporation to helped create the centerpiece of their PBS Kids “beyond broadcast” marketing outreach. Taking their newly created brand characters, “Dot” and “Dash” we designed a physical environment that brought these 2-dimensional characters to life. These “play and learn environments” are designed to communicate PBS’s mission in a way that demonstrates that non-violent, educational, non-commercial television can also be fun! We provided branding, illustration, and graphic design services, as well as custom play equipment design, sculpture, and artwork. The result is a series of play zones that have proven to be big attractions at shopping centers across the country.
• Branding
• Signage
• Play Equipment
• Sponsor Activation + Integration
Principal: Bob Bangham
Design Director: Rowena Macaraeg
Lead Designer: Nelson Geiss
Project Manager: Maury Blitz