PBS KIDS BACKYARD

St. Louis, Pittsburgh, Cincinnati

Client: The Mills Corporation, PBS KIDS
Architect: DAIQ, Ripbang Studios

Services

Brand Strategy
Experience Design
Placemaking
Environmental Graphics
Interactive Exhibits
Signage

Developed for PBS KIDS and The Mills Corporation, PBS KIDS Backyards was the centerpiece of PBS’s groundbreaking “Beyond Broadcast” initiative, extending the values of educational television into immersive real-world experiences. At the same time, it helped The Mills Corporation attract young families by creating a destination that gave parents another reason to visit and stay longer.

Combining branding, illustration, environmental graphics, custom play elements, sculpture, and interactive exhibits, Ripbang transformed the PBS KIDS brand into an engaging environment centered on creativity, learning, and discovery. Every element was designed to feel authentically PBS KIDS while creating memorable experiences that strengthened connections between children, parents, and the brand.

The result was more than a children’s play area. It became a branded destination that successfully advanced PBS’s educational mission while creating lasting value for The Mills Corporation and its retail centers.

Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing in the PBS Kids Backyard play zone.
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Children playing at PBS Kids Backyard play zone
Exterior view of a PBS Kids Backyard play zone