PALO ALTO NETWORKS

New York, NY

For the New York headquarters of cybersecurity leader Palo Alto Networks, 3d-identity designed a comprehensive environmental graphics and signage program that reflects the brand’s innovative culture and global standards. In close collaboration with M Moser Associates, the team crafted a cohesive visual experience that brings local character to a sophisticated, high-performance workplace.

The system includes branded moments, floor identifiers, wayfinding, and integrated graphics that activate shared spaces and circulation paths. Strategic use of materials, typography, and color supports intuitive navigation while reinforcing the brand’s focus on clarity, security, and forward-thinking design. The result is a smart, branded environment that communicates identity and inspires confidence—for employees, clients, and visitors alike.

• Environmental Graphic Design

• Interior Wayfinding Strategy

• Floor & Room Identification Signage

• Branded Moments & Feature Walls

• Code-Compliant ADA Signag

• Fabrication & Installation

Lead Designer: Julia Thummel

Project Manager: Bridgette Moscherisch

Architect: M Moser Associates

A modern elevator lobby with multiple elevator doors on either side, a decorative ceiling with hanging round light fixtures, and a large window at the end of the hallway showing city buildings outside.
Modern office hallway with white walls, light wood flooring, and a vibrant pink wall with curved lines on the left. There is an open doorway leading to a bright room with plants and seating.
Reception area with a white marble counter, two red tablets on stands, and a wooden wall with a logo that reads 'paloalto NETWORKS'.
Interior of a modern office or lobby with a wooden decorative divider, a potted green plant, and a bookshelf with books and decor items.