HELLO KITTY BOUTIQUE

Universal City, CA

Client: NBCUniversal Creative
Location: Universal City, California

Services:

  • Experience Design

  • Full Service Interior Design

  • Branding

  • Signage

Project Description

Ripbang was commissioned by NBCUniversal Creative to design a custom Hello Kitty boutique for Universal Studios Hollywood in collaboration with the Sanrio brand team. The retail experience celebrates one of the world’s most recognizable lifestyle brands while reimagining Hello Kitty through the lens of classic Hollywood.

Inspired by the glamour, architecture, and cinematic history of Universal Studios, the boutique blends Hello Kitty’s unmistakable charm with iconic Hollywood imagery to create a destination that is both nostalgic and playful. Custom fixtures, immersive graphics, theatrical displays, and marquee-inspired signage transform the store into an experience that encourages exploration, discovery, and memorable guest interactions.

Designed as more than a retail environment, the boutique extends the Hello Kitty brand into a fully immersive physical experience, demonstrating how thoughtful storytelling and environmental design can strengthen a global brand while creating a distinctive destination within one of the world’s most visited theme parks.

Entrance of a Hello Kitty store with an ornate sign featuring Hello Kitty's face and a red bow, surrounded by decorative elements.
Inside a retail store with wooden display shelves, plush toys, and colorful merchandise, featuring ornate ceiling chandeliers, decorative wooden beams, and a large monitor screen showing animated characters.
Store interior decorated with Hello Kitty merchandise, including large Hello Kitty head displays and shelves with themed products, in a retail shopping area.
A store display with Minions-themed merchandise, including yellow shirts, plush toys, and accessories, with a large Minions graphic in the background and decorative lighting.