GOOGLE MIDPOINT CAMPUS

San Jose, CA

Client: Google

Principal: Bob Bangham

Design Director: Rowena Macaraeg

Services:

  • Interior & Exterior Signage + Wayfinding

  • Concept Masterplan

  • Environmental Graphics

This campus reflects our passion for connecting people to place through intentional storytelling. Surrounded by the natural beauty of the Guadalupe River estuary, the design vision began with a single idea: Re-wilding—a return to what's natural. This concept guided a comprehensive environmental graphics and wayfinding strategy that blends seamlessly with the landscape.

Inspired by the coastline and nearby mountains, sculptural reed totems, layered perforations, and organic patterns allow signage to quietly merge with its surroundings while strengthening the campus's visual identity.

Inside, the narrative unfolds through three buildings themed around the "Seasons of the Sea"—Oceanic, Winter Storm, and Upwelling—each celebrating the dynamic rhythms of the coast. From fog-draped wayfinding moments to Gold Rush-inspired collaboration zones, every story is rooted in the local ecology and the human experience of discovery.

Guided by a cohesive concept masterplan, our team translated these layered narratives into dimensional graphics, custom wayfinding, and immersive brand experiences that bring the campus to life—reflecting Google's spirit of curiosity, creativity, and connection to place.

Interior of a Google office lobby with a colorful illuminated Google logo, wooden wall design, and large windows. Two blurred people are walking inside.
A woman taking a selfie in front of a large colorful mural of a pink squid on the wall.
Interior of a modern room with dark wood and the walls decorated with vintage-style posters, featuring a woman sitting at a desk working on a laptop, two chairs and a wooden barrel in the space, bar-style lighting, and a plush blue sofa with a geomet
Woman arranging a blue and white textured wall art piece in an office hallway.
Interior of a building with a sign that says 'CANOPY' on a wooden and topographical map decor, featuring warm lighting, wooden vertical slats, a reception area with a woman walking by, and modern design elements.