GAF WORLD HEADQUARTERS

Parsippany, NJ

Services:

  • Custom Branded Site & Building Graphics Program

  • Innovation Center Exhibit

  • Employee Messaging

  • Custom Artwork

  • Custom Wayfinding & Code-Required Signage

  • Interior Design Collaboration with NELSON (New York)

GAF, America's largest manufacturer of roofing products, consolidated its former multi-building campus into a single headquarters in Parsippany, New Jersey.

Working alongside NELSON's New York office, BangMac partnered with GAF's leadership team to develop a comprehensive environmental graphics program that communicates the company's vision to employees, customers, and visitors. The project included a unified system of site, exterior, and interior signage, as well as exhibits and branded graphics, creating an intuitive wayfinding experience while reinforcing GAF's market leadership, rich history, and culture of innovation.

Interior view of GAF headquarters
Interior view of GAF headquarters
Interior of a modern office
Woman walking past a red directory sign inside an office building.
Interior hallway with white ceiling lights, purple and white walls with motivational words, a red directory sign, and two people talking near a bench.