CINEMACITY STARLIGHT THEATRE

Abu Dhabi

Client: Atassi Entertainment

Cinemacity Starlight Theatre at Marina Mall sets a new benchmark for entertainment in the UAE—blending a luxury cinema, invitation-only social club, and 500-seat live music venue into one cohesive experience. Cinemacity engaged us to expand their vision beyond film into a broader cultural and lifestyle destination.

Working with Fusion Design, the project draws on Art Deco movie palaces, reinterpreted for a contemporary audience. We created a family of brands under the Cinemacity name, shaping identities for the cinema, club, and performance venue through narrative strategy, experiential branding, and environmental graphics.

The result is an elevated destination that merges cinematic spectacle, exclusivity, and live performance—redefining entertainment in Abu Dhabi.

Services Provided:

Branding

Signage

Experiential Graphics

Architectural Facades

Digital rendering of the exterior of Cinemacity Starlight Theatre
Cover page of a brand guidelines document for Cinemacity, dated 2025, with a dark green geometric patterned background and beige text.
A digital layout featuring five circular images representing core values
A detailed floor plan with labeled sections for various cinemas, theaters, lounges, and stages in a cinema complex. Key areas include multiple cinemas numbered 1 to 6, stages labeled The State Room, The Emerald Stage, The Burgundy Stage, and The Asta
Digital rendering of the exterior of Cinemacity Starlight Theatre
Page from a design guide showing logo options for a cinema or salon, labeled with numbers 1 through 5 and descriptions of each logo style with lockup and container variations.
A visual branding guide with various signage and interior design elements including neon signs, wall art, and architectural details, showcasing different color palettes and font styles.
Design of a logo for 'The Starlight Theatre' featuring a starburst graphic and stylized text with art deco elements, in full color on a dark teal background.
A mood board featuring a visual positioning sheet with images of a theater interior, a person playing a trumpet, golden architecture details, and textured materials, categorized by color palettes and font styles.
Page from a brand guide showing the primary logo family for Nineteen27 in full color, with the tagline 'Stir the Soul.'
A visual positioning sheet showing color palettes, typography options, and interior design images for a brand guide. The color options are ONYX, BURGUNDY, EMERALD, and GOLD. Typography includes HABARO CONTRAST, TOWN 50 CHIC, and GOTHAM. The images de