Client: Orlando Magic
Architect: Populous

Services

Brand Strategy
Placemaking
Environmental Graphics
Wayfinding
Sponsor Integration
Interior Architecture

Originally developed as the Amway Center and renamed the Kia Center in 2023, the home of the Orlando Magic was envisioned as more than an arena—it was designed as a destination where every space contributes to the fan experience. Ripbang developed one of the project’s largest and most comprehensive experience design programs, integrating branding, environmental graphics, wayfinding, sponsor experiences, and interior architecture into a cohesive visitor journey.

The work included 19 distinct branded destinations, including premium clubs, restaurants, retail, concessions, Stuff’s Magic Castle children’s play area, the Orlando Magic Hall of Fame, public art installations, and the Walk of Fame honoring Orlando’s historic Parramore District. Each destination contributes its own story while reinforcing the identity of the arena as a whole.

The result is an immersive environment where every destination adds to the overall experience, transforming a visit to the arena into a memorable day of discovery, entertainment, and community.